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UTM Builder

Add UTM parameters to ad, newsletter and social links to tell campaigns apart. Build many URLs at once, with cleanup tips and CSV export.

트래픽이 오는 곳 (예: naver, newsletter)

마케팅 방식 (예: cpc, email, social)

행사·프로모션 이름 (예: spring_sale)

유료 검색 키워드

같은 캠페인 안에서 광고·링크를 구분

분석 도구에서 쓰는 캠페인 번호

완성된 주소

https://example.com/landing?utm_source=naver&utm_medium=cpc&utm_campaign=spring_sale

  • utm_source·utm_medium·utm_campaign 세 가지는 구글 애널리틱스 같은 분석 도구에서 캠페인을 구분하는 기본 값이라 꼭 채우는 걸 권해요.
  • 주소에 이미 ? 뒤의 값이 있으면 그대로 두고 UTM 만 덧붙이거나 바꿔요. # 뒤의 값도 유지해요.
  • 만든 주소는 이 브라우저에서만 처리되고 서버로 보내지 않아요.

What is UTM Builder?

UTM parameters are tags added to the end of a link. Even when visitors reach the same site, analytics tools such as Google Analytics can show which ad, email or social post they came from.

How to use

  1. Enter the website URL.
  2. Fill in source, medium and campaign name (you can tap a suggested value).
  3. Copy the finished URL and use it in your ad, email or post.

Tips

  • Keep values lowercase. Analytics tools count Naver and naver as different values.
  • Always use the same name for the same campaign. Even a small difference splits the results.
  • Do not add UTM parameters to links inside your own site; the visit source can be recorded as a new visit by mistake.

FAQ

Do I have to use all three UTM values?
Using utm_source, utm_medium and utm_campaign is recommended. Add term, content and id only when you need them.
My UTM link is very long.
For text messages or print, use a link shortener and give it the URL made here as the destination.

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